LNDL Marketing Kit

Marketing Social Media / Website Spotlight Request: 

Email request to Jack

Text: 

• 200 characters
• Use plain language recommendations (see pdf below)
  • Concise text
  • Lists
  • Descriptive headings and links 
  • Personal voice ("you/I/we")
  • Avoid library jargon
  • Active voice, present tense, direct verbs 
• The title can link out but the text cannot include hyperlinks 
• "The headings must be unique for the links they are going to. Right now, with the current headings, each of those links should go to the same url and likely the full series and not the individual forms. To remedy, I suggest making the popups themselves the headings. If you wish to keep that they are a part of the popup series, add that as a line under the heading, but I don’t think it is necessary.  But that way the titles can link to their respective forms without causing those accessibility issues." - Youlanda

• Additional language guidance can be found on the LNDL Web Style Guide 

Events format: 

Title
Date/time 
Location 

Body 

Example: 

Copyright for Creators
Monday, September 25, 4:30 PM - 5:30 PM
IDEA Space

Learn how to protect the work you're creating with copyright and when it's okay to incorporate other people's work into your designs.

Images: 

• Horizontal photos (200x300)
• Check for freely usable images
  • unsplash.com
  • pixabay.com