Generate a Market Potential Report to see where your most likely consumers live. Follow these steps:
Generate a Profile Worksheet to find which consumers use your product, similar products, or engage in a behavior related to your product. Follow these steps:
Segments with the highest indexes and largest number of users (Profile Count) are your best prospects.
*PRIZM Premier Segement Narratives: classifies every US household into one of 68 segments based on the household's spending habits. Use the Claritas PRIZM Premier Segment Descriptions (PDF) and Claritas PRIZM Premier Segment Narratives (PDF) to read your Profile Worksheet.