Use the SRDS Media Solutions Database to locate media ad rates:
CPM: cost per mille (the amount an advertiser pays a website per one thousand visitors who see its advertisements).
For television ad rates, take the SQAD cost-per-point (in US dollars) for the market and multiply it by the Nielsen rating for the program that airs at the same time. That will equal the cost of the ad.
SQAD Cost Per Point X Nielsen Rating = (relative) TV ad cost
NOTE: -The dayparts are defined as: Prime Access (6-7PM), Prime (7-10PM), Late News (10-10:30PM) and Late Fringe (10:30PM-12AM).
Note: Locating local station and show ratings will require digging through articles and press releases. Use the library databases, like Business Source Premiere, in your search. TV stations blogs can also be helpful.
For radio ad rates, take the SQAD cost-per-point (in U.S. dollars) for the market and multiply it by the Nielsen Audio (formerly Arbitron) rating for the station. That will equal the cost of the ad.
SQAD Cost-per-point X Nielsen rating = (relative) radio ad cost
Note: The dayparts are defined as: AM (6 - 10 AM), Day (10 - 3 PM), PM (3 - 7 PM) and Evening (7 PM - 12 AM)
The magazine's profile will include important information like circulation demographics and data, plus ad rates for regular or special issues.
When looking at the "Rates & Policies" page, the number below "ti" represents the cost of running the same ad a set number of times. For example, "3 ti" = 3 times
When looking at the "Rates & Policies" page, the number below "ti" represents the cost of running the same ad a set number of times. For example, "3 ti" = 3 times.
Find tips, tricks, and some pricing information, in Hootsuite's Social Media Advertising Guide.