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CS/EG/PH 491: Disciplined Entrepreneurship

What is an industry report?

Industry reports and profiles provide insight into an industry's top competitors, consumers, history, and trends. They typically include:

  • Market share data
  • SWOT analyses
  • industry trends, opportunities, or challenges
  • demographic data about consumers

Use them for your market research and identifying your End Users. This guide shows you how to find 3 different types of industry reports, which you can use to compare and contrast the different perspectives on an industry.