Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

CS/EG/PH 491: Disciplined Entrepreneurship

Trade magazines provide up-to-date analysis and reporting on trends, forecasting, and consumers in a specific industry. Use them to identify your market and End Users and to flesh out your personas for Beachhead markets.

Characteristics of a trade magazine


Written by and for stakeholders in an industry

Article from a trade magazine

From: (2019, January). Brewers Association notes 2018 milestones. Beverage Industry, 11(1), p. 8. Permalink.

Include eye-catching photos and data visualizations

Chart from a trade magazine article

From: Juris, C. (2019, January 14). The life-changing Magic of Netflix. Publishers Weekly, 266 (2) p. 12. Permalink.

Articles range from in-depth analysis to brief news stories

Brief news item from trade magazine

From: (2019, January) Volkswagen and Tesco become EV charging partners. Logistics & Transport Focus, 21 (1), p 9. Permalink