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A guide to resources in Communication, Marketing / Advertising, Journalism, and Digital Media.

Online Communication References

Reference books like encyclopedias, dictionaries, statistical handbooks, and industry surveys provide useful starting point for any business research process. Specifically, reference materials can provide key information on people, place, events, and trends important for understanding a business topic.

LNDL print reference resources are located on the main floor of the library in the REF H section of the reference collection.

LNDL General Communication reference sources:

Marketing / Advertising:


  • Encyclopedia of Journalism: Covers all significant dimensions of journalism, including print, broadcast, and Internet journalism; U.S. and international perspectives; history; technology; legal issues and court cases; ownership; and economics.

Communication Reference Books (Print)

Unless otherwise noted, all books below are located in the Reference Stacks on the first floor of the library.


General Communication:


Marketing / Advertising:


Searching for Communication Books in LNDL Catalog

Search the Library Catalog by key word, title, author or subject to locate books in print and available as electronic resources.

Access LNDL quick hit communication books from the catalog by topic by searching for these keywords or combinations:


Marketing / Advertising:


New Media: