Use the SRDS Media Solutions Database to locate media ad rates:
Media/ad rates, data and contact information on consumer magazine, newspaper, out-of-home and interactive advertising sources.
Effective February 1, 2025, Claritas 360 will be unavailable through SRDS. Please see below for alternative resources:
The following are available as alternatives to Claritas 360:
CPM: cost per mille (the amount an advertiser pays a website per one thousand visitors who see its advertisements).
Many variables go into determining a TV ad rate, and they are often negotiated. For a rough estimate, take the SQAD cost-per-point (in US dollars) for the market and multiply it by the Nielsen rating for a program that airs at the same time. That will equal the estimated cost of the ad.
SQAD Cost Per Point X Nielsen Rating = estimated TV ad cost
Note: Locating local station and show ratings will require digging through articles and press releases. TV stations blogs can also be helpful.
The magazine's profile will include important information like circulation demographics and data, plus ad rates for regular or special issues.
When looking at the "Rates & Policies" page, the number below "ti" represents the cost of running the same ad a set number of times. For example, "3 ti" = 3 times
When looking at the "Rates & Policies" page, the number below "ti" represents the cost of running the same ad a set number of times. For example, "3 ti" = 3 times.
Find tips, tricks, and some pricing information, in Hootsuite's Social Media Advertising Guide.