Demographics: divides consumers into groups based on variables such as age, gender, income, occupation, education, family size, home ownership, stage in lifecycle, generation, nationality, race or ethnicity, religion, and social class.
This Bureau of Labor Statistics program provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit characteristics (families, singles, etc.).
The Bureau of Labor Statistics program that measures the amount of time people spend engaging in various activities, from eating, to exercising, to sleeping.
A comprehensive database of public opinion information, containing more than 600,000 questions and answers asked in the US since 1935 from every major survey organization. Includes access to the full datasets on archived surveys.
