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CM355: Company, Industry, and Consumer Information

Demographic Resources

Demographics: divides consumers into groups based on variables such as age, gender, income, occupation, education, family size, home ownership, stage in lifecycle, generation, nationality, race or ethnicity, religion, and social class.

Psychographic Resources

Psychographics: divides buyers in to groups based on variables such as activities, interests, opinions, lifestyle, values, personality, and social class.