Trade magazines provide up-to-date analysis and reporting on trends, forecasting, and consumers in a specific industry. Use them to identify your market and End Users and to flesh out your personas for Beachhead markets.
Characteristics of a trade magazine |
Example |
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Written by and for stakeholders in an industry |
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Include eye-catching photos and data visualizations |
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Articles range from in-depth analysis to brief news stories |
From: (2019, January) Volkswagen and Tesco become EV charging partners. Logistics & Transport Focus, 21 (1), p 9. Permalink |
